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Jurassic World Social Campaign

Client: Plaza Singapura, CapitaMalls | Market: Singapore | Scope: Art direction, Social media, Content creation, Props sourcing, Loaning of items, Set design, Styling, Event activation, Event coverage, Studio photography

 

Jurassic World Fallen Kingdom Adventure was held at Plaza Singapura’s Atrium Level 1 earlier this year as a build-up to the movie launch. A social campaign along with an activation created plenty of noise and buzz amongst the crowd on Orchard Road and also on social media.

We dressed up the content for that month with dinosaur theme. This includes the logo template for Facebook postings which originally only had the Plaza Singapura logo. As for tenant features, we curated a series of dinosaur related items to feature.